Knight Frank 的最新報告顯示，倫敦力壓紐約和香港，成為2020年超級豪宅銷售數量最多的城市，這亦使倫敦成為了當之無愧的全球領先的財富聖地。“超級豪宅”的定義是售價在1,000萬美金（約730萬英鎊）以上的物業。倫敦在2020年的超級豪宅交易量比2019年增長了3％，已銷售的超級豪宅數量達到201宗，平均出價1,860萬美元，總價值超過了37億美元（約27億英鎊）。排名之下，香港和紐約的交易量在2020年分別下降了27％和48％，排名第二的香港在2020年銷售的超級豪宅數量為169宗。
上述可見，倫敦超級豪宅市場似乎並未受到疫情的影響，而且，由於脫歐已經塵埃落定，英國國內政治環境趨於穩定，再加上英鎊的匯率優勢，這些都增加了倫敦物業市場的吸引力。
London’s ‘super-prime’ luxury property market was world leader in 2020
London had the highest number of super-luxury home purchases of any city in the world during 2020, outperforming its traditional rivals of New York and Hong Kong.
According to the upmarket estate agency group Knight Frank, 201 “super-prime” homes – collectively worth more than $3.7bn (£2.7bn) – were bought in London last year, easily knocking Hong Kong into second place with 169 sales.
Analysing transaction data from 12 super-prime residential markets around the world, Knight Frank found that overall, global sales of super-prime homes – defined as properties costing $10m (£7.3m) and above – fell just 1% in 2020.
The tiny fall in sales compared with 2019 is remarkable given the temporary property market shutdowns and various travel restrictions that were in place around the world last year, it said.
Transactions in London rose by 3% in 2020, while in Hong Kong and New York they fell by 27% and 48% respectively, allowing the capital to leapfrog both into top spot from third last year. Domestic buyers accounted for a third of all activity in London’s super-prime market, up from 12% a year earlier. European buyers were also more prevalent owing to the relative ease with which they could reach the city.
London also had the highest number of deals struck for even more expensive “ultra-prime” homes last year. Thirty-one homes worth more than $25m (£18.2m) were sold in the capital, beating Hong Kong where 23 similarly valued homes were bought, and Los Angeles with 16.
These figures contrast with “normal” house price trends in the capital. Last week Nationwide published figures for the first three months of 2021 showing that London was the UK’s weakest performer.
Liam Bailey, the global head of research at Knight Frank, said: “London’s super-prime residential market shrugged off Brexit and even looked through the pandemic – confirming the UK capital as the world’s leading wealth destination. After five years of price falls, the capital is set for a reset and the latest numbers from Knight Frank’s super-prime data confirm that London is on top of the world.”
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